Mission

We believe in fostering an inclusive endurance space where every individual, regardless of their background or ability level, feels valued, empowered, and welcomed to participate in the world of endurance sports. We recognize that diversity enriches the collective experience and enables us to better serve our community.

We believe that human potential is unlimited and we are dedicated to creating a culture and community that continuously encourages individual athletes to grow, learn, and achieve their limitless potential through endurance sports. 

We are deeply rooted in the belief that businesses have a responsibility to give back and support the communities they seek to serve. With this belief, TriThrift's mission is centered around making a tangible difference in the endurance community.

We are dedicated to understanding and addressing the unique challenges and barriers of the people and communities we serve. We believe that by prioritizing our community members, we can create lasting positive impact and foster a sense of unity and belonging in the endurance sports community for all athletes.

We understand the importance of adapting to changing circumstances and seeking new and innovative solutions to challenges and barriers. By identifying opportunities for improvement, focusing on solutions to how we can improve, and embracing a growth mindset, we aim to better serve the endurance sports community.