
There’s no better way to unlock your potential than to sign up for an endurance race.
Whether you're running for the first time or you're an experienced IRONMAN, engaging in endurance sports offers a unique opportunity to set fitness goals, train towards them, and push your limits to achieve success. When you cross the finish line and prove to yourself that you can overcome challenges, both physically and mentally, you quickly realize that the potential you hold goes much deeper.
As you navigate through your journey, whether in the workplace or when forming healthier habits and relationships, you start to witness the spillover effects that racing, and physical movement in general, have as you discover your untapped potential.
This isn’t just my experience—researchers have studied these effects and found a strong connection as well.
Click below to learn more.

In the world of endurance sports, there’s significant underrepresentation of certain groups of people. This disparity means that many individuals are missing out on the benefits associated with participating in these activities, which can help them achieve their fitness goals and enhance their well-being.
Who’s currently participating in endurance sports? Let's take a look.
- Individuals earning between $100,000 and $149,000 a year, which is roughly $30,000 above the current median income in the US.
- Participants aged between 45-49 years old.
- Males, who make up 71% of triathletes.
- Whites/Caucasians, representing 84% of triathletes.
Understanding these demographics is crucial for overcoming challenges and ensuring that all groups have the opportunity to enjoy the benefits of endurance sports.

Why aren’t we seeing more representation in endurance sports? There are a number of reasons, and there’s definitely not a one-size-fits-all answer. That being said, financial barriers and accessibility concerns are two major challenges that often hinder individuals from reaching their fitness goals. Overcoming these challenges is essential for fostering a more inclusive environment. Click below to learn more.
At TriThrift, we strive to help reduce barriers that often prevent individuals from participating in endurance sports, so these obstacles no longer hinder people from achieving their fitness goals. Click below to see how we support overcoming challenges.